Product creation is a major part of making an online business work. One of the ways people manage to make products is to buy PLR and then they modify it to suit their needs. PLR stands for private label rights. Just like when you go to the store you can buy brand name items, or for a bit less buy store brand items.
Stores buy items that are just like the regular brands and in fact are often made by brand name companies. The stores buy the right to use their own labels on these items and sell them for profit. Because they buy in huge quantities, they can get a massive reduction in costs and still make a profit when they sell them with their own label.
A lot of the items you buy online are also private label items. For example say Joe Schmoe has decided in addition to his Gas and Go stores, he wants to start an online store. He decides to sell pens with his logo for his Gas and Go chain.
He will find a distributor and arrange private label pens that then have his business name and logo put on them. He then sells them in his online store. Or he may just offer them for anyone who buys at least 5 gallons of gas at Joe Schmoe’s Gas and Go.
So when you buy PLR, you can get content that you can use to create your own product to sell, or you can offer it as a bonus to a product you have created, or so many other options. The most common thing that happens though with PLR is you have it collecting dust on your hard drive. Even if it is old PLR, even if it is poor quality PLR, you can use it to help your business grow and thrive.
In this book you can learn more ways on how to use PLR. Best of all it is totally free for you for signing up on my list where you will get even more information about PLR and how to use it. You will also get access to where to get high quality PLR that requires less work to use. Plus tips on how to turn low quality PLR into gold for your business. Just sign up here.